Recently, the Shandong Provincial Market Supervision Administration announced the "2023 high-end brand cultivation enterprise list", and China Coal Group was successfully selected. This is another government-level brand honor won by China Coal Group after being selected as the "2023 Shandong Quality Brand". This selection highlights the fruitful construction achievements of our group in terms of brand value and influence, and has now grown into a national benchmark enterprise in the field of coal mining machinery and construction machinery equipment manufacturing.
It is reported that this review is the in-depth implementation of strong quality province and brand strategy, co-construction and sharing of "good quality Shandong", accelerate the promotion of Shandong brand high-end process of an important work, through the organization of declaration, qualification review, expert review, comprehensive evaluation, results review and other links, the selection of good economic benefits in the province, outstanding innovation ability, industrial development prospects.
China Coal Group has been deeply cultivating coal mining machinery and engineering machinery equipment manufacturing industry for 30 years, attaches great importance to brand construction, and has been named as the industrial brand cultivation pilot enterprise of the Ministry of Industry and Information Technology, Shandong enterprise brand innovation achievement enterprise, Shandong Manufacturing · Qilu quality, Shandong famous brand products, Shandong well-known brand, Shandong quality brand, Jining City "ten hundred thousand" brand cultivation key cultivation enterprises. In terms of enterprise brand building, we are in the forefront of the city and even the province.
In the next step, the Group will take this opportunity to continue to unswervingly promote the brand strong enterprise strategy, further enhance the brand awareness and reputation of China Coal, comprehensively promote the innovation-driven development of the Group, use ingenuity to create high-quality products, establish a good brand image, play the role of the brand, and create more competitive high-end high-quality brands at home and abroad. Contribute to brand building and high-quality development of Jining City and even Shandong Province.